Kotler, Philip,  1931- <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson Education International,  2004. 
 - xxix, 661, [76] p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131212761 international ed. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  
<br/><br/><label>Dewey Class. No.: </label>658.8