Wells William  1926 <br/><br/>
Advertising :   principles and practice /  
William Wells, John Burnett, Sandra Moriarty 
 - 3rd ed., annotated instructor’s ed. /   Charles Pearce 
 - Englewood Cliffs, N.J. :   Prentice Hall,   2006. 
 - xxv, 815 p.   ill. (chiefly col.) ;   27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137232489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823