TY  - GEN
AU  - Wells William
AU  - Burnett, John,
AU  - Moriarty Sandra E
AU  - Pearce,Charles
TI  - Advertising : : principles and practice / 
SN  - 0137232489
AV  - HF5823  
PY  - 2006///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice Hall, 
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -