Wells William  1926 <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett, Sandra Morarity. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2006. 
 - xxxi, 592 p. :  ill. ;  28 cm. 
<br/><br/> Accompanied by: Test item file / Laurie A. Babin. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131968815 0131466208 (Test item file) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823