TY  - GEN
AU  - Wells William
AU  - Moriarty Sandra E
AU  - Burnett, John,
AU  - Babin Laurie A
TI  - Advertising: principles & practice 
SN  - 0131968815
AV  - HF5823 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Accompanied by: Test item file / Laurie A. Babin; Includes bibliographical references
ER  -