Clicks and mortar : passion-driven growth in an Internet-driven world / David S. Pottruck, Terry Pearce ; foreword by Lew Platt.
Materyal türü:
MetinSeri kaydı: The Jossey-Bass business & management seriesYayın ayrıntıları:San Francisco : Jossey-Bass, 2001.Baskı: 2nd edTanım: xxxv, 314 p. : ill. ; 23 cmISBN: - 0787956880
- HD30.37
İçindekiler:
Building a culture for growth -- Sustaining culture day to day -- Cultivating commitment through diversity -- Living leadership as a person, as a company -- Leadership communication -- Generating ideas and innovation through leadership -- Creating the future with measurement -- Understanding technology and the people who build it -- Marketing : your company's voice, your people's promises -- Brand and customer experience : the heart of a passion-driven business -- Dialogue on the future.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | Yeniboğaziçi Grand Library General Collection | HD30.37 .P68 2001 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 4914390888 |
Includes bibliographical references (p. 297-302) and index.
Building a culture for growth -- Sustaining culture day to day -- Cultivating commitment through diversity -- Living leadership as a person, as a company -- Leadership communication -- Generating ideas and innovation through leadership -- Creating the future with measurement -- Understanding technology and the people who build it -- Marketing : your company's voice, your people's promises -- Brand and customer experience : the heart of a passion-driven business -- Dialogue on the future.
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