Strategic alliances : an entrepreneurial approach to globalization / Michael Y. Yoshino, U. Srinivasa Rangan.
Materyal türü:
MetinYayın ayrıntıları:Boston, Mass. : Harvard Business School Press, 1995.Tanım: xii, 259 p. : ill. ; 25 cmISBN: - 0875845843
- 658
- HD69.S8
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD69.S8 Y67 1995 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6083598809 |
Includes bibliographical references (p. 207-245) and index.
Pt. I. Alliances Old and New. Ch. 1. The World of Alliances. Ch. 2. A Tale of Two Alliance Companies -- Pt. II. Global Competition and Strategic Alliances. Ch. 3. Strategic Logic of Alliances: Entrepreneurial Globalization. Ch. 4. Forging Strategic Alliances: A Road Map -- Pt. III. Managing Strategic Alliances. Ch. 5. Managing Alliances: Challenges and Tasks. Ch. 6. Managing Alliances: The Job of the Alliance Manager. Ch. 7. Managing Alliances: The Role of Top Management. Ch. 8. Managing Alliances: The Multibusiness Firm -- Pt. IV. From Alliances to Networks. Ch. 9. The Next Frontier: Managing the Global Network Corporation.
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