Designing a Seminar Programme on Customer Knowledge Management for the Hospitality Industry: A Theoretical Approach Tülen Saner, Şerife Zihni Eyüpoğlu,.

Yazar:

Saner, Tülen, Prof. Dr

Materyal türü: Makale

MakaleDil: İngilizce Yayın ayrıntıları:2012. Academic Conferences Limited,ISSN:

2048-9803

Konu(lar):

LOC sınıflandırması:

TX911

İçindekiler: Proceedings of the 9th International Conference on Intellectual Capital Oct 2012, p.232Özet: The management of knowledge has become highly important for all organizations. It is particularly vital for the hospitality industry with knowledge management playing a crucial role in achieving customer satisfaction, customer loyalty and ensuring repeat customers. This in turn creates a competitive advantage. The aim of this study has been to increase the awareness of knowledge management in the hospitality industry. The authors propose designing and implementing a seminar programme targeted at informing 5 Star hotel managers in North Cyprus on the necessity and utilization of customer knowledge.

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Materyal türü	Geçerli Kütüphane	Yer numarası	Durum	Barkod
Online Electronic Document	NEU Grand Library Online electronic	TX911 .D47 2012 (Rafa gözat(Aşağıda açılır))	Ödünç verilmez	EOL-726

https://books.google.com.cy/books?hl=en&lr=&id=aUsJBAAAQBAJ&oi=fnd&pg=PA232&dq=info:Co9jbRgEgBkJ:scholar.google.com&ots=ajD3t9oYxr&sig=XB88lVFZmXYPqFA5E1RjIHV0Fo8#v=onepage&q&f=false

The management of knowledge has become highly important for all organizations. It is particularly vital for the hospitality industry with knowledge management playing a crucial role in achieving customer satisfaction, customer loyalty and ensuring repeat customers. This in turn creates a competitive advantage. The aim of this study has been to increase the awareness of knowledge management in the hospitality industry. The authors propose designing and implementing a seminar programme targeted at informing 5 Star hotel managers in North Cyprus on the necessity and utilization of customer knowledge.

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