| 000 | 00834nam a2200253 a 4500 | ||
|---|---|---|---|
| 020 | _a0273685007 | ||
| 040 | _aNEU | ||
| 041 | _aeng | ||
| 050 | _aHF5415.13 | ||
| 082 | 0 | _a658.802 | |
| 100 | 1 |
_aPelsmacker Patrick de _d1957 _9254723 |
|
| 700 | 1 |
_aGeuens Maggie _d1969 _9254724 |
|
| 700 | 1 |
_aBergh Joeri van den _d1971 _9254725 |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2004. |
||
| 300 |
_axv, 578 p. : _bill. ; _c25 cm. |
||
| 503 | _aPrevious ed.: 2001 | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aCommunication in marketing _9364848 |
|
| 942 |
_x1000022 _kHF000541513P452004 _9000003 _cBOOK |
||
| 001 | 125471 | ||
| 005 | 20040224092220.0 | ||
| 008 | 031024s2004 enk 001 0 eng d | ||
| 999 | _c109083 | ||