000			01376cam a2200277 a 4500
005			20071228133009.0
008			040429s2003 nyu 000 0 eng d
001			199628
020			_a1590770269
040			_aNEU
050	0	0	_aJK2281
050	0	0	_aJK2281
082	0	0	_a324.7/0973
245	1	0	_aWinning elections : _bpolitical campaign management, strategy & tactics / _cedited by Ronald A. Faucheux.
246	3	0	_aPolitical campaign management, strategy & tactics.
260			_aNew York : _bM. Evans and Co., _c2003.
300			_a688 p. ; _c25 cm.
505	0		_aCampaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor.
650		0	_aCampaign management _zUnited States _9423612
650		0	_aPolitical campaigns _zUnited States _9251949
700	1		_aFaucheux Ron _9355556
710	2		_aFriends of the University Library _9348219
942			_x1000035 _kJK0002281W562003 _9000002 _cBOOK
999			_c177039