| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 001 | 3726 | ||
| 005 | 19930315152346.4 | ||
| 008 | 050609| d | ||
| 020 | _a0135175747 (anotated instructor's ed.) | ||
| 020 | _a0135175666 (student ed.) | ||
| 040 | _aNEU | ||
| 050 | 0 | 0 | _aHF5823 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_9153351 _aRussell, Thomas, _d1941- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a12th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1993. |
||
| 300 |
_axix, 755 p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 | _aThe Prentice Hall series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising _9364700 |
||
| 700 |
_aKleppner Otto _d1899 _9153352 |
||
| 700 | 1 |
_9238196 _aLane, W. Ronald, _d1940- |
|
| 942 |
_kHF0005823K451993 _9000004 _cBOOK |
||
| 999 | _c3604 | ||