| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 008 | 050609| d | ||
| 001 | 4404 | ||
| 040 | _aNEU | ||
| 010 | _a 99035001 | ||
| 020 | _a0415921996 (cloth) | ||
| 050 | 0 | 0 | _aHF5718 |
| 082 | 0 | 0 | _a658.4/5 |
| 245 | 1 | 4 |
_aThe customer century : _blessons from world class companies in integrated marketing and communications / _cAnders Gronstedt. |
| 260 |
_aNew York : _bRoutledge, _c2000. |
||
| 300 |
_axiii, 238 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 100 | 1 |
_9154063 _aGronstedt, Anders. |
|
| 650 |
_aCommunication in management _9366781 |
||
| 650 |
_aConsumer satisfaction _9118926 |
||
| 650 |
_aMarketing _9123329 |
||
| 650 |
_aBusiness communication _xCase studies _9142320 |
||
| 942 |
_kHF0005718G772000 _9000003 _cBOOK |
||
| 999 | _c4263 | ||