000			naa a22 7ar4500
005			19930720144141.3
008			050609| d
001			619
010			_a 92161964
020			_a0750604085
040			_aNEU
050	0	0	_aHF5415.13
082	0	0	_220 _a658.8
245	1	0	_aMarketing by matrix : _b100 practical ways to improve your strategic and tactical marketing / _cMalcolm H.B. McDonald and John W. Leppard.
260			_aOxford ; _aBoston : _bButterworth Heinemann, _c1992.
300			_a168 p. : _bill. ; _c25 cm.
500			_aIncludes index.
100			_9150192 _aMcDonald, Malcolm.
700			_9150193 _aLeppard, John.
650			_aMarketing _xManagement _9364747
942			_kHF000541513M369161992 _9000007 _cBOOK
999			_c579