| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 005 | 19930125111121.8 | ||
| 008 | 050609| d | ||
| 001 | 867 | ||
| 040 | _aNEU | ||
| 010 | _a 92014611 | ||
| 020 | _a0024219320 | ||
| 050 | 0 | 0 | _aHF5415.2 |
| 082 | 0 | 0 |
_220 _a658.8/3 |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _aToronto : _aNew York : _bMaxwell Macmillan International, _bMacmillan ; _bMaxwell Macmillan Canada ; _cc1993. |
||
| 300 |
_axviii, 863, [45] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 100 |
_9150116 _aTull, Donald S. |
||
| 700 |
_9150117 _aHawkins, Del I. |
||
| 650 |
_aMarketing research _9364764 |
||
| 650 |
_aMarketing research _xCase studies _9364764 |
||
| 942 |
_kHF00054152T831993 _cBOOK |
||
| 999 | _c824 | ||