000			naa a22 7ar4500
005			19930312134153.1
008			050609| d
001			950
040			_aNEU
010			_a 92009838
020			_a0844233706 : _c$49.95
050	0	0	_aHF5415.13
082	0	0	_220 _a658.8/02
245	1	0	_aDeveloping, implementing & managing an effective marketing plan / _cHal Goetsch.
260			_aChicago, Ill. : _aLincolnwood, Ill., U.S.A. : _bAmerican Marketing Association ; _bNTC Business BOOKs, _cc1993.
300			_axv, 249 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 238-241) and index.
740	0		_aDeveloping, implementing, and managing an effective marketing plan.
100			_9150552 _aGoetsch, H. W.
650			_aMarketing _9364747
650			_aMarketing _xManagement _9364747
942			_kHF000541513G5681993 _9000002 _cBOOK
999			_c906