a ISBN 0-84423-550-4

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HF1416

b Item number .C95 1995

a Personal name Czinkota, Michael R.

a Title The global marketing imperative /

c Statement of responsibility, etc Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

h Medium BOOK

a Place of publication, distribution, etc Lincolnwood, Ill., USA :

b Name of publisher, distributor, etc NTC Business Books,

c Date of publication, distribution, etc 1995.

a Extent viii, 308 p. :

b Other physical details ill. ;

c Dimensions 24 cm.

a Bibliography, etc Includes bibliographical references (p. 279-284) and index.

a Formatted contents note The global imperative : the world is your market place -- Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research -- Taking your first steps : finding local guides and shipping the goods -- Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.

a Topical term or geographic name as entry element Export marketing

a Topical term or geographic name as entry element International business enterprises

a Personal name Ronkainen Ilkka A

a Personal name Tarrant, John,

d Dates associated with a name 1927-