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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.15
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b
Item number
.K37 2001
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kapferer, Jean-Noel.
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245 -TITLE STATEMENT
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a
Title
[Re]inventing the brand :
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b
Remainder of title
can top brands survive the new market realities? /
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c
Statement of responsibility, etc
Jean-Noel Kapferer.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Reinventing the brand : can top brands survive the new market realities?
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Kogan Page,
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c
Date of publication, distribution, etc
2001.
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300 -PHYSICAL DESCRIPTION
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a
Extent
vi, 234 p. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Translated from the French.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Product management
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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