a ISBN 0-471-41432-8

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HD69.B7

b Item number T759 2001

a Dewey Classification 658.8/27

a Personal name Trout, Jack.

a Title Big brands, big trouble :

b Remainder of title lessons learned the hard way /

c Statement of responsibility, etc Jack Trout.

h Medium BOOK

a Place of publication, distribution, etc New York :

b Name of publisher, distributor, etc Wiley,

c Date of publication, distribution, etc 2001.

a Extent x, 223 p. ;

c Dimensions 24 cm.

a General note Includes index.

a Formatted contents note The most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO.

a Topical term or geographic name as entry element Brand name products

a Topical term or geographic name as entry element Success in business

a Topical term or geographic name as entry element Competition

u Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley043/2002265702.html

u Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley035/2002265702.html

u Uniform Resource Identifier http://www.loc.gov/catdir/toc/wiley022/2002265702.html