a ISBN 1-590-77026-9

a Original cataloging agency NEU GrandLibrary

a Classification number JK2281

b Item number .W56 2003

a Classification number JK2281

b Item number .W56 2003

a Dewey Classification 324.7/0973

a Title Winning elections :

b Remainder of title political campaign management, strategy & tactics /

c Statement of responsibility, etc edited by Ronald A. Faucheux.

h Medium BOOK

a Title proper/short title Political campaign management, strategy & tactics.

a Place of publication, distribution, etc New York :

b Name of publisher, distributor, etc M. Evans and Co.,

c Date of publication, distribution, etc 2003.

a Extent 688 p. ;

c Dimensions 25 cm.

a Formatted contents note Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor.

a Topical term or geographic name as entry element Campaign management

a Topical term or geographic name as entry element Political campaigns

a Personal name Faucheux Ron