Integrated marketing communications /
Schultz, Don E.
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. - Lincolnwood, Ill., USA : NTC Business BOOKs, c1993. - xvii, 218 p. : ill. ; 24 cm.
Includes index.
0844233633
91044518
Communication in marketing
HF5415.123
658.8/02
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. - Lincolnwood, Ill., USA : NTC Business BOOKs, c1993. - xvii, 218 p. : ill. ; 24 cm.
Includes index.
0844233633
91044518
Communication in marketing
HF5415.123
658.8/02