Integrated marketing communications / (Kayıt no. 761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20040707113451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 001 - CONTROL NUMBER | |
| control field | 802 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91044518 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844233633 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 20 |
| Classification number | 658.8/02 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150404 |
| Personal name | Schultz, Don E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc. | NTC Business BOOKs, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 218 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 364848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150405 |
| Personal name | Tannenbaum, Stanley I. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150406 |
| Personal name | Lauterborn, Robert F. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh041/91044518.html">http://www.loc.gov/catdir/toc/mh041/91044518.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/mh042/91044518.html">http://www.loc.gov/catdir/bios/mh042/91044518.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh041/91044518.html">http://www.loc.gov/catdir/description/mh041/91044518.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF0005415123S381993 |
| -- | 000003 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.123 .S38 1993 | 1114197212 | Book | NEU Grand Library | NEU Grand Library | General Collection |