Developing, implementing & managing an effective marketing plan /
Goetsch, H. W.
Developing, implementing & managing an effective marketing plan / Hal Goetsch. - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business BOOKs, c1993. - xv, 249 p. : ill. ; 25 cm.
Includes bibliographical references (p. 238-241) and index.
0844233706 : $49.95
92009838
Marketing
Marketing--Management
HF5415.13
658.8/02
Developing, implementing & managing an effective marketing plan / Hal Goetsch. - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business BOOKs, c1993. - xv, 249 p. : ill. ; 25 cm.
Includes bibliographical references (p. 238-241) and index.
0844233706 : $49.95
92009838
Marketing
Marketing--Management
HF5415.13
658.8/02