Developing, implementing & managing an effective marketing plan / (Kayıt no. 906)
[ düz görünüm ]
| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19930312134153.1 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 001 - CONTROL NUMBER | |
| control field | 950 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92009838 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844233706 : |
| Terms of availability | $49.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 20 |
| Classification number | 658.8/02 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150552 |
| Personal name | Goetsch, H. W. |
| 245 10 - TITLE STATEMENT | |
| Title | Developing, implementing & managing an effective marketing plan / |
| Statement of responsibility, etc. | Hal Goetsch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| -- | Lincolnwood, Ill., U.S.A. : |
| Name of publisher, distributor, etc. | American Marketing Association ; |
| -- | NTC Business BOOKs, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 238-241) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 364747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 364747 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Developing, implementing, and managing an effective marketing plan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF000541513G5681993 |
| -- | 000002 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.13 .G568 1993 | 1115491882 | Book | NEU Grand Library | NEU Grand Library | General Collection |